Briolf invests $30.5 million to build first U.S. manufacturing plant 

Briolf invests $30.5 million to build first U.S. manufacturing plant 

June 28, 2024
The new facility will be run by its main subsidiary, Roberlo, which offers solutions for automotive refinishing and industrial coatings.

Briolf has announced plans to build its first U.S. manufacturing center in Monroe, North Carolina. The Spanish company, which has a long history in the chemical sector, will invest $30.5 million into the project, creating 100 new jobs for the surrounding area. The new facility will be run by its main subsidiary, Roberlo, which offers solutions for automotive refinishing and industrial coatings. Over time, Briolf hopes to transform the Monroe facility into a manufacturing production campus for its other companies. To help support the project, the company will receive a performance-based grant of $150,000 from the One North Carolina Fund.  

What people are saying

In a recent quote, Jaume Juher, President of Briolf Group, said, “We are really excited for this significant milestone in our history. The U.S. has become a crucial market for us. Having this first production plant in North Carolina reinforces our strategy and maximizes our presence in the entire region. We want to thank all representatives of the state as well as the Monroe Union County Economic Development Commission. Their advice and continuous support during the project was an essential part of our decision. As a family run company, our vision takes a long-term perspective. We believe this partnership will be very positive for both our company and the entire community in the coming decades.” 

Commerce Secretary Machelle Baker Sanders added, “I’m pleased to see such an innovative, family-owned company like Briolf choose North Carolina for its first manufacturing plant in the U.S.. To keep our winning edge in the global economic development marketplace, I will continue to focus on building and training our workforce, so great opportunities like these jobs will keep coming to North Carolina.” 

Manufacturers investing in North Carolina

Boviet Solar invests $294 million to open first U.S. production facility in North Carolina 
The solar energy technology company focuses on manufacturing monocrystalline PV cells for the solar industry.

SCHOTT Pharma invests $371 million to produce prefillable polymer syringes in North Carolina 
Production at the new plant is expected to begin in 2027.

Siemens Energy invests $149.8 million to build large power transformers in North Carolina
The project has received a Job Development Investment Grant (JDIG), which was approved by the state’s Economic Investment Committee.

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Investing in American manufacturing in 2024

This map shows where manufacturers are choosing to invest their resources, whether they are building new production facilities or expanding existing plants.

About the Author

Alexis Gajewski | Senior Content Strategist

Alexis Gajewski has over 15 years of experience in the maintenance, reliability, operations, and manufacturing space. She joined Plant Services in 2008 and works to bring readers the news, insight, and information they need to make the right decisions for their plants. Alexis also authors “The Lighter Side of Manufacturing,” a blog that highlights the fun and innovative advances in the industrial sector. 

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