NOTABLE QUOTE
"The key to making sure that the art of the possible translates into the art of the practical and ultimately drives real business impact is rethinking how we define success. And I'm going to point out one key thing in your question that I want to focus my entire answer on. ROI. Return on investment. Too often, digital transformation initiatives are evaluated through the lens of ROI. But the reality is ROI is better suited for continuous improvement projects, not transformational projects." - Jeff Winter
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